Author: Urban Jibaro

I am George.   Since 1997, I have built and launched major branded projects as a pioneer in the digital space, including one of the longest-running Latino-focused websites on the internet as well as the first ever live Latino talk show on the web. As the founder of Sofrito Media Group, I have steered the firm into a leading online brand management platform, advising a diverse clientele including Fortune 500 boardrooms on how to leverage their brands to greater sales and visibility in the marketplace using blogging, podcasts, social media platforms, and live events. My social media skillsets as a bilingual, award-winning digital storyteller & strategist have been pivotal components of the success of such leading cultural community standard-bearers as the Hispanicize Conference, El Centro at Hunter College, and the National Puerto Rican Day Parade.   As a thought leader in these spaces, I am a sought after speaker at organizations, small businesses, and institutes of higher learning throughout the nation.