FIAP Face to Face Webinar: The Impact of Connected TV on Omnichannel Marketing Strategies on Tuesday, May 7

MIAMI, FL — May 2, 2024 — (NOTICIAS NEWSWIRE) — In this session of the FIAP Face to Face Webinar, we'll dive deep into how Connected TV (CTV) is revolutionizing brand interactions and transforming omnichannel marketing strategies. Gain expert knowledge on the latest CTV trends and their impact on brand engagement, see how leading brands are leveraging CTV to achieve marketing success, and interact with industry professionals experts on the topic.

Juan Pablo Tostado, Enterprise Solutions Manager at Teads, and Juan Felipe Borrero, director of Food & Beverage Client Partnerships at Teads México, will be guiding marketing professionals, advertisers and media executives on how to maximize their digital advertising strategies and prepare for the future of CTV advertising.

Mara Fernández, Chief Transformation Officer at PRODU, moderates this insightful session titled “Transforming Omnichannel Marketing with Connected TV.”

This edition of the FIAP Face to Face Webinar offers a glimpse into the Ibero-American Festival of Creativity's (FIAP) bold new image for 2024. Panelists' and moderators' profile photos have been transformed using artificial intelligence (AI), reflecting the theme "Your AI Side". This innovative approach sparks conversation about the transformative role of AI in advertising. To further explore this theme, FIAP has launched new AI-focused categories and will integrate AI throughout its communication and events.

To enroll, register here

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.