FIAP 2024 and APRO Join Forces to Strengthen Brazil's Creative Industry

MIAMI, FL — August 2, 2024 — (NOTICIAS NEWSWIRE) — APRO, the Brazilian Association of Audiovisual Works, has announced a strategic partnership with the 2024 Ibero-American Creativity Festival, FIAP. As part of this collaboration, all APRO members will enjoy a 10% discount on their FIAP registration fees.

Marianna Souza, executive head of APRO and FilmBrazil, underscores the pivotal role of partnering with FIAP in elevating local creativity. "Brazil stands as a creative powerhouse, but by joining forces with the region, we can achieve even greater heights," she asserts. "We enthusiastically support initiatives that foster such collaboration."

Souza further emphasized that FIAP serves as a platform to showcase Brazil's dynamic market. "This event undeniably offers Latin American nations a valuable opportunity to exchange insights and best practices," she noted.

Since its inception in 2003, APRO has spearheaded the FilmBrazil initiative. This project aimed to unite audiovisual production companies and enhance Brazil's global reputation within the industry.

The project sought to foster collaborative ties with international agencies and producers, particularly in key markets such as the US, United Kingdom, Germany, France, and Japan.

In this vein, Marianna Souza underscored the critical importance of strategic partnerships. "Latin America boasts immense potential, and united, we can achieve even greater heights," she declared.

About FIAP

The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.

About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who's Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU's three free newsletters reach over 30,000 subscribers daily.

About Advertising Week LATAM
Advertising Week (AW), an Emerald X company, is the world’s premier marketing event, bringing together the most relevant conversations about creativity, technology, media, content and industry personalities. Founded in 2004 in New York, AW’s award-winning global event franchise includes: AWNewYork (New York), AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City); AWAPAC (Sydney); and AWAfrica (Johannesburg). In addition to the in-person and virtual events held throughout the year, AW’s global content platform also includes the best e-learning with the world’s leading professionals (AWLearn); original audio, video and editorial content (AW360); and proprietary event technology (AWLabs).

In addition to live and virtual events, the year-round global content platform also contains best-in-class e-learning from the world’s leading practitioners (AWLearn); original audio, video, and editorial content (AW360) and proprietary event technology (AWLabs). For more: https://advertisingweek.com.