My name is George Torres…

George Torres, Founder: Sofrito Media Group


I elevate Latino culture as an award-winning dynamic storyteller, producer, workshop facilitator, change agent, and social media visibility consultant.

I also help raise awareness about brands/initiatives that present, promote and preserve our culture. In this changing world, building an engaging culture using social storytelling is critical for success in today’s competitive marketplace.

My Areas of Expertise Include:

-Digital Storytelling
-Social Media Strategy
-Live/Virtual Event Production
-Workshop/Training Facilitation
-Campaign Project Management
-Hispanic/Latino Content Marketing
-Influencer Talent Recruitment/Development

Who do I work with? I work with brands, startups, corporations, and organizations that looking for partners to help them reach diverse audiences across the media spectrum.

What’s my story? Most of my life I was disappointed in the fact that our Latino stories were not documented in our history textbooks. Inspired by the potential of new media and the kitchen conversations with my grandmother, Gloria DelRio about her community work, I created Sofrito For Your Soul, the first Latino storytelling website to celebrate our history and add context to our legacy.

Since 1997, I have co-founded, created, developed, spoken and produced award-winning social campaigns, live and virtual multi-media events for companies/organizations such as LATISM, Hispanicize, Wells Fargo, NYU, Columbia University, Toyota, Jetblue, NYC Health & Hospitals, AARP, Capicu Cultural Showcase, and The School of Poetic Arts in NYC just to name a few.

If you’d like to learn more about Sofrito Media Group + Siembra Academy and all the services we have to offer to jumpstart your marketing, connect with me and let’s discuss.

You can book a cultivation call by visiting